“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

– John Wanamaker, 1838-1932, merchant and early advertising enthusiast

Marketing Forensics - What We DoIsn’t it time to find out which half — and why?

While most marketing analysts focus on the data, numbers can usually tell you only what happened. For example, you might learn that customers spend very little time on your website, but not why they leave, or how to make your site more engaging.

Marketing Forensics can uncover the hidden issues and opportunities, then recommend remedies and responses. It all starts with asking the right questions:

  • What’s working, what’s not, and why?
  • How should you define “working” — or even “success”?
  • Are your goals and metrics accurate and appropriate?
  • Will new tech and media serve your needs, or simply distract?
  • Are you even in the right market with the right customers?

To answer these questions and more, our marketing audits and plans include all the following:

  • Advertising and Website Analytics
  • Agency and Contractor Performance Audits
  • Brand Position Assessment
  • Creative Direction and Content Strategy Development
  • Goal Setting (including Mission/Vision Refinements)
  • Media Evaluation and Integration across the Marketing Funnel
  • Stakeholders Research (Customers, Competitors, Community, Company)

While other agencies and consultants offer similar services, Marketing Forensics focuses exclusively on analysis and recommendations. We leave all production and implementation to you and the vendors of your choice. (Of course, we can recommend vendors, provide campaign supervision, and perform ongoing analysis.) This eliminates any conflict of interest, and frees us to tell you everything you need to know.

Finally, our different service packages meet all needs:

  • One-Time Consultation: We’ll meet with you to discuss your pain points, goals, and current marketing. During this time, we’ll qualitatively evaluate your media and messages, answer questions, and provide training. You may later apply the fee to a longer project or retainer.
  • Ongoing Retainer: Instead of hiring a full-time marketing team or manager, some clients contract us to provide ongoing marketing support. In essence, we become your outsourced marketing team. The fee is based on contracted hours of services, with a minimum 3-month commitment.

So whether you want to turn around an existing business or launch a new venture, we can help. All you have to do is ask.

Find out more about what we do: