Freddy J. Nager, Founder + Director

Freddy J. Nager founded Marketing Forensics and its parent company, Atomic Tango LLC. He has over two decades of front-line business experience as an award-winning content director and marketing strategist for such companies as ad agency Saatchi & Saatchi and media company MCA Records/Universal Music Group.

In addition, Freddy has taught marketing, communications, and entrepreneurship through several universities, and currently teaches in the M.A. in Communications Management program at the University of Southern California. All his courses stress critical thinking and creative risk.

Freddy received his MBA from USC and his BA from Harvard, and is a member of the American Marketing Association.

Early Career

Freddy served as editor of one of the web’s first entertainment sites, AMP: MCA Records Online, which launched in 1994. He subsequently joined major ad agency Saatchi & Saatchi as the Sr. Copywriter on the award-winning Toyota website.

Over the ensuing years he worked on a diverse array of accounts — including Nissan/Infiniti, National Lampoon, Royal Caribbean, the Grammy Brand, the NFL on Fox, and numerous startups — with several campaigns and projects scoring media recognition (Communication Arts, Adweek, Internet Life) and critical acclaim (One Show, International Auto Ad Awards, Step Inside Design).

Entrepreneurship

In 2007, Freddy launched Atomic Tango to provide marketing content and strategy to entrepreneurs. Since then, the Atomic Tango blog has attracted a global readership, while leading to numerous speaking engagements (AMA New Orleans, Global Innovation Fellows, the USC Social Entrepreneur Forum) and the publication of Freddy’s marketing manual, AIDA+: Why The Classic Purchase Funnel Matters More Than Ever, by the Tempus Academy.

In 2016, Freddy decided to spin off Atomic Tango’s consulting practice as Marketing Forensics, while evolving Atomic Tango into an online magazine for creative professionals, a content production service, and the parent company of several ventures.

Personal

Freddy hails from a family of marketing professionals. His father, Steven A. Nager, served as a communications expert in the U.S. State Department and as an advisor to international businesses and government institutions. His uncle, Norman R. Nager, PhD, is a Communications Professor Emeritus at California State University Fullerton and the author of Public Relations: Management By Objectives. Coincidentally, Freddy now teaches at the school where both his father and uncle received their degrees.

Freddy currently lives in Los Angeles with his wife, blogger/entrepreneur Cynthia Mance (MarcyVeryMuch.com), and multiple cats. When not teaching, consulting, or writing, Freddy enjoys watching football, shooting pool, and exploring L.A.’s creative communities.

Academic Positions

  • Present2012

    University of Southern California

    Adjunct Faculty/Lecturer, M.A. in Communication Management Program, Annenberg School for Communication and Journalism. Courses: Web Designs for Organizations, Marketing Communication for the Entrepreneur.

  • 20152010

    UCLA Extension

    Marketing Instructor + Advisory Board Member. Courses: Integrated Marketing Communications, Social Media Marketing, New Media Marketing, Writing for Marketing.

  • 20152014

    Emerson College

    Part-Time Faculty, Post-Graduate and Professional Studies Program, Los Angeles. Course: Social Media Marketing for Entertainment.

  • 20142007

    Robert Kennedy College of Zurich, Switzerland

    Professor, MBA Program taught online through partner universities. Courses: University of Wales – Marketing Management, University of Cumbria – Sustainable Marketing, University of Salford – Social Media Marketing.

  • 20112008

    Antioch University Los Angeles

    Associate Faculty + Adjunct Professor, MA in Organizational Management and BA Liberal Arts Programs. Technology Committee Member. Courses: Marketing Management, Social Entrepreneurship, Social Media.

Education

  • MBA 2005

    University of Southern California

    MBA in Marketing & Entrepreneurship

  • BA 1989

    Harvard University

    BA in East Asian Studies & Sociology