Freddy J. Nager founded Marketing Forensics and its parent company, Atomic Tango LLC. He has over two decades of front-line business experience as an award-winning content director and marketing strategist for such companies as ad agency Saatchi & Saatchi and media company MCA Records/Universal Music Group.
In addition, Freddy has taught marketing, communications, and entrepreneurship through several universities, and currently teaches in the M.A. in Communications Management program at the University of Southern California. All his courses stress critical thinking and creative risk.
Freddy received his MBA from USC and his BA from Harvard, and is a member of the American Marketing Association.
Freddy served as editor of one of the web’s first entertainment sites, AMP: MCA Records Online, which launched in 1994. He subsequently joined major ad agency Saatchi & Saatchi as the Sr. Copywriter on the award-winning Toyota website.
Over the ensuing years he worked on a diverse array of accounts — including Nissan/Infiniti, National Lampoon, Royal Caribbean, the Grammy Brand, the NFL on Fox, and numerous startups — with several campaigns and projects scoring media recognition (Communication Arts, Adweek, Internet Life) and critical acclaim (One Show, International Auto Ad Awards, Step Inside Design).
In 2007, Freddy launched Atomic Tango to provide marketing content and strategy to entrepreneurs. Since then, the Atomic Tango blog has attracted a global readership, while leading to numerous speaking engagements (AMA New Orleans, Global Innovation Fellows, the USC Social Entrepreneur Forum) and the publication of Freddy’s marketing manual, AIDA+: Why The Classic Purchase Funnel Matters More Than Ever, by the Tempus Academy.
In 2016, Freddy decided to spin off Atomic Tango’s consulting practice as Marketing Forensics, while evolving Atomic Tango into an online magazine for creative professionals, a content production service, and the parent company of several ventures.
Freddy hails from a family of marketing professionals. His father, Steven A. Nager, served as a communications expert in the U.S. State Department and as an advisor to international businesses and government institutions. His uncle, Norman R. Nager, PhD, is a Communications Professor Emeritus at California State University Fullerton and the author of Public Relations: Management By Objectives. Coincidentally, Freddy now teaches at the school where both his father and uncle received their degrees.
Freddy currently lives in Los Angeles with his wife, blogger/entrepreneur Cynthia Mance (MarcyVeryMuch.com), and multiple cats. When not teaching, consulting, or writing, Freddy enjoys watching football, shooting pool, and exploring L.A.’s creative communities.